ABOUT THE PROJECT
The task was to design a brochure which would be used as a design template to create other marketing materials including emails, fliers, PowerPoint presentations and landing pages. The goal was to create something compelling and aesthetically beautiful while maintaining the Amazon brand. The look needed to be flexible for a variety of digital and printed materials, and appeal to a merchant audience to improve product visibility and sign up rates.
My role included creating the initial design concept and then repurposing it for the various print and digital templates.
The design showcased specific products depending on the target audience and the typography and color palette is based on the Amazon brand. The result has a fresh, youthful lifestyle appeal, rather than technical.
The design was easily adapted for use online and in other printed materials.