ANN SCHLECK & Co.
ABOUT THE PROJECT
I was hired by ShoeFitts Marketing to create a new brand for Ann Schleck & Co., an independent consulting firm, to launch their new online financial service. The only requirement for Momentum was to create something independent of any current branding - something exciting and highly stylized to attract new audiences and promote sales.
I used the idea of "momentum" or "movement" as a basis for each design. Each image illustrates a moment caught in time. I emphasized this action by using swirls, lines and textures. The whitespace provides a focal point to balance the energy of the design. These comps successfully provided a firm direction for development of the new brand.