LAKE UNION 10K

Web Design / Print Design

 

 

ABOUT THE PROJECT

 

The founders of an annual race in Seattle, called the Lake Union 10k, hired me to rebrand the race website including creating a new logo and printed materials to promote the event. The goal was to create a site that would increase participation, inform attendees about various aspects of the race, and provide a simple positive user experience.

 

THE SOLUTION

 

My role was to design the desktop and mobile site,  as well as print and digital assets for promoting the event.

 

Using the old site as a guideline, I worked with the race sponsor to streamline navigation for a better user experience, as well as simplifying the mobile experience in include basic items with direction to the desktop for more detailed information.

 

For the design, I used colors in blue and yellow that correspond with the environment where the race takes place. I included stylized elements resembling waves, along with fun, bright outlines to energize the site as a whole. The logo is used on the baseline of the page to reinforce the brand and highlight the Seattle based event. The logo is also used for t-shirts and other promotional items for the race.

 

Link: LakeUnion10k.com