SHOEFITTS MARKETING

Responsive Website Design

 

ABOUT THE PROJECT

 

I was hired by ShoeFitts Marketing to create a responsive website for Blue Prairie Group, a retirement and investment consulting agency. A styleguide was provided with the logo. The goal was to refresh the existing site with new branding, improved user flow and better functionality.

 

THE SOLUTION

 

Working with the project manager I evaluated the current structure of the site for ease-of-use issues and overall functionality. The main navigation was streamlined and promotional areas added to highlight various features. This made the site overall more usable and easy to navigate.

 

My role was not only to evaluate the usability of the site, but to create design concepts and production artwork, supplying templates and finished artwork to the development team. This included support graphics for various devices as needed.

 

Overall the site now is more aesthetically appealing, helping to elevate the brand and resulting in improved click-through rates with greater accessibility and functionality.