Magazine ad for Women's Wear Daily - London
ABOUT THE PROJECT
The team at Amazon Payments asked me to design a full page magazine ad for Women's Wear Daily. They had recently opened a new sales office in London to promote a new payment service, similar to Paypal, called Pay with Amazon. The goal was to reach new merchant audiences, increasing sales and generating buzz over the new product.
I designed a modern, fresh layout, maintaining strict adherence to Amazon guidelines. Use of sophisticated black & white photography and clean typography appealed to a global audience, while generating interest in the new payment service.