CALIFORNIA BANK & TRUST

Logo and Marketing Collateral

 

ABOUT THE PROJECT

 

Design a logo and collateral for a new initiative called “Diversity & Inclusion”. The new design needed to  represent diversity and inclusion in an abstract way using colors and/or shapes. The goal was to get away from using cliche images such as clasping hands. It needed to be inspirational and different. The final design is used internally for print and digital communications.

 

THE SOLUTION

 

Exploring different techniques and circular shapes to represent the idea of unity and inclusion, and the CBT primary palette, I tried using the "&" shape from the CBT logo, which added continuity and brand recognition.

 

Following approval of the logo, I created new marketing materials using the logo, including an event flyer, emails, intranet sliders, screensavers and Word documents.