PETCO

Website Rebrand

ABOUT THE PROJECT

In 2020, Petco rebranded their company as a pet health and wellness company. Hired as a senior digital designer, I partnered with eCommerce designers and team leads to redesign Petco.com and all associated marketing assets. All website templates and print and digital templates had to be updated in three short months, prior to the 2020 Holiday campaigns getting under way.

THE SOLUTION

Armed with a new styleguide, a library of assets and deadlines, I was responsible for designing Petco.com homepage promotions and landing pages for with the Petco Insurance section of the website. I also designed emails and banners announcing the rebranded product launch, and additional digital promotions for ongoing campaigns.

Wireframe - Petco Membership Landing Page      Wireframe - Petco Insurance Landing Page